Vickie Adkinson

vadkinson@cinconsult.com

 

Vickie is a strategic operational activator who creates a business vision and makes it a reality. She drives operational excellence by championing the development and implementation of strategic plans while coaching and caring for the team. Vickie keeps focus on the end-consumer/customer and has a track record of finding innovative solutions and fostering collaboration across functional teams. She understands that trust and authenticity are vital for a healthy team.

 

Vickie was recruited from Yale into P&G’s development program. After 8 successful years in Sales and 5 promotions, she transferred into Brand Management where she quickly made her way to Marketing Director of Global Denture Care and North America Scope.

 

Vickie also led the overall business and marketing function at 2 smaller companies, Candle-lite and Sara Lee. She then brought her 20-yr business experience to the non-profit world of Crossroads Church. Most recently, as VP Operations over Marketing, the in-house R&D team and the Creative Team at Seek Company, she re-launched the Seek brand to bring a consistent, sophisticated look to the company.

Consulting Expertise

Business Leadership

Strategic planning

Business analysis

P&L responsibility

Team Development

Operational Experience

Brand/Marketing teams

Creative teams

Cross-functional teams

IT/R&D teams

Functional expertise

Branding

Marketing

Client-side Advertising

Sales/Business Development

Experience

2016 – Present Strategist, Brand Builder, Marketing Expert, The Cincinnati Consulting Consortium
2014 – 2016 VP Operations: Marketing, R&D, Creative Team, Seek Company
2005 – 2013 Creative Team Leader, Crossroads Church
2003 – 2004 VP Jimmy Dean, Sara Lee Corporation
2001 – 2003 VP Marketing, Candle-Lite, Lancaster Colony LLC
1985 – 2000 Sales & Marketing Director, Procter & Gamble

Associations/Affiliations

  • Captain, Women’s Track Team, Recipient Yale Track Award for Leadership

Education

  • BA, Psychology, with Distinction – Yale University, New Haven, CT