Tara Khoury

tkhoury@cincconsult.com

 

Tara is a seasoned executive leader and marketing professional with 30 years in diverse, consumer products.   She balances strong strategic thinking, creativity, and bottom line-oriented decision-making. Tara has proven ability to lead global and matrixed organizations, build high performance teams, and deliver excellent results.

Consulting Expertise

  • Building high performing marketing organizations and strengthening marketing capabilities:
    • Branding – creating strategic selling propositions that are unique, meaningful, relevant, and competitive
    • Targeting – translating consumer understanding into brand-building, profitable marketing activities
    • Effective messaging and placement – reaching and connecting with customers and consumers
    • Internal communications – building relationships with C-level leadership, multifunctional teams, and broad employee base to drive employee engagement and support of the marketing program
  • Vendor relationships including advertising agency management: establishing and furthering relationships that deliver desired business results. Includes advertising agencies, marketing firms, and BPOs (e.g., call centers)
  • Leading in global and local matrices:
    • Communications – at all levels, across all geographies, and to all functions including outside partners
    • Inclusion and exclusion – defining roles and scope, building relationships, managing diversity
  • Delivering business results consistently, year on year:
    • Balancing long term strategic goals and objectives with annual financial plans & corporate commitments
    • Maximizing profitability of the product mix by understanding true costs vs. allocated costs. Redirecting organizational resources in support of core competencies and higher profit lines/SKUs
    • LEAN – eliminating low value work and non-value added costs to provide ability to invest in future growth

Experience

Present Marketing, Organizational and Matrix Leader, The Cincinnati Consulting Consortium
2011 — 2013 Sr. Assoc. Dir., Ctr. for Brand/Prod. Mgmt., School of Business, University of Wisconsin, Madison
2009 – 2011 Senior Vice President & Chief Marketing Officer, Cincinnati Bell, Cinti, OH
2007 – 2008 Senior Vice President & Chief Global Marketing Officer, Kao Brands Company, Cinti, OH
2005 – 2007 Vice President and General Manager, North America, Kao Brands Company, Cinti, OH
2004 – 2004 Senior Vice President, Hillshire Farm, Sara Lee Corporation, Cinti, OH
2002 – 2004 VP of Marketing to Sr. Vice President, Jimmy Dean Foods, Sara Lee Corporation, Cinti, OH
2001 – 2002 VP & General Business Partner to CEO (Majority Principal and Chief Creative Officer), The Benchmark Group, Cinti, OH
1999 – 2000 General Manager, Worldwide Strategic Planning, Beauty Care, Procter & Gamble, Cinti, OH
1997 – 1999 General Manager, Deodorants and Old Spice Fragrance, Procter & Gamble, Cinti. OH
1986 — 1997 Various Marketing positions, Procter & Gamble, Cinti, OH, Marketing Director, Deodorants & Old Spice brands, Brand Manager, Sure Deodorant, Brand Manager Secret Deodorant, Hair Care, New Products, Assistant Brand Manager, New Products, Vidal Sassoon.
1979 – 1984 Assistant Brand Manager, Vidal Sassoon, Richardson-Vicks, Inc., Los Angeles, CA

Associations/Affiliations (former leadership roles)

      • President, Executive Advisory Board, University of Wisconsin School of Business, Brand & Prod. Mgmt.
      • President, Board of Trustees, Public Library of Cinti & Hamilton Cty
      • Finance and Strategy Committee, Mercy Health Partners

Education

BA, Economics, University of Wisconsin – Madison Graduated with Distinction.MA