Maria Edelson



35 years with Procter & Gamble. Maria was a Director in Sales Capability, North America. In this role, she designed and developed curriculum for over 2,000 NA Sales/Customer Business Development Managers that was then reapplied to 15,000 P&G CBD personnel around the world. After retiring from P&G, Maria was Vice President, Customer Business Development for Evenflo

Consulting Expertise

  • Customized Sales Training Programs – Develop and deliver client specific training programs; build internal client capabilities (Train the Trainer)
  • Sales Strategy and Deployment
  • Sales Reorganization
  • Top to Top Selling


2009-10 Vice President, Customer Business Development, North America Evenflo
2003-09 Director, Sales Capability Development, P&G
2001-03 Director, Ahold USA, Team, P&G
1999-01 Director, Eastern Region, P&G
1970-99 Various roles including District Manager, P&G


  • Board of Directors and Executive Committee, National Network of Executive Women
  • Board of Directors, Society of Sales and Marketing Trainers (STM)
  • Member, Strategic Account Management Association (SAMA)
  • Contributing author to Fortify Your Sales Force (San Francisco, Pfeiffer, 2010)


BS-Chemistry, St. Lawrence University