Lee Thibodeau



Lee has a diverse background in marketing, business systems, knowledge management and web development. During his career at P&G, he developed and deployed Intranet Sites and Knowledge Management capabilities for P&G’s Marketing and Consumer Research functions. Materials shared online included best practices and related tools, interactive training modules, case studies, new learning from ~300 Brands globally, “brokered” Q&A, and more. He leveraged P&G Marketing principles and best practices to drive successful deployment and adoption of the latest online productivity enablers to 5000+ primary users world-wide. The resulting behavior changes led to increased expert capacity, better collaboration, improved reapplication of best practices and new learning, and faster more confident decision making. Lee was acknowledged as a functional master of Knowledge Management and consulted with many other intranet site owners on their projects. He also participated in multi-functional projects for cross-site content integration, private work spaces, and the use of internal social media.


Earlier in his career, at Cadbury Schweppes he played the role of key liaison between IT and all other business functions in the development and deployment of online systems including a $3MM Order Management and Sales Reporting System for 5 Beverage Companies in the USA and Canada.

Consulting Expertise

  • Marketer / Business Systems / Knowledge Management / Web Development
    • Systems conceptualization, imagining new possibilities, eliciting user requirements
    • Automating and simplifying work processes
    • Usage analysis and user research to reveal actionable insights
    • Driving behavior change through internal marketing
    • Strategic thinker, always looking for a better way that can be scaled and sustained
    • Excellent analytical, planning, project management, and communication skills


2004-2009 Consumer & Market Knowledge, Senior Manager, Procter & Gamble
1999-2004 Brand Manager, Marketing Net, Global Marketing, Procter & Gamble
1995-1999 Brand Assistant / Assistant Brand Manager – Marketing Innovation, Procter & Gamble
1991-1994 Independent Contractor – Client Companies included Kane Company, Campbell Hausfeld, Procter & Gamble
1990-1991 Systems Analyst, Kane Company
1978-1988 Director of Planning, Finance, North America & Global Beverages, Cadbury Schweppes
1985-1987 Business Systems Manager, Cadbury Beverages, North America
1983-1985 Business Systems Manager, Cadbury Schweppes Beverages, Canada
1981-1983 Treasury Services Manager, Cadbury Schweppes Corporate Finance, Canada
1980-1981 General Accounting Manager, Cadbury Schweppes Food & Beverages, Canada


  • Volunteer, Boy Scouts – District Recruiting & Retention Strategy
  • Volunteer Consultant, Executive Service Corps – Marketing Committee, Trainer, Coach
  • Marketing/Innovation representative on EMI advisory board (Consumer Research Company)


BS Information Systems, Pace University, New York

McGill University, Montreal, Canada (completed 3 years)