Jim Pustinger





Jim recently retired from Procter & Gamble (P&G) after a successful 33-year career. He is an award-winning, patent holding CPG sales executive that has been at the evolutionary forefront of category management throughout his career. His leading-edge work spans from the earliest days of computer-aided planograms to, deep category analytics, shopper-based design, shopper psychology, application of shopper trends, omni-channel innovation, and most recently eCommerce category management. Driving Jim’s success is a non-stop curiosity for why shoppers do what they do when they walk into a store or log onto their shopping app. This passion led to breakthrough work with the world’s largest retailers, placing Jim among the top experts at bringing shopper insights to retail reality with winning department and category strategies.  He is an innovator known for connecting commercial needs with technical possibilities, in-store and online.

Core Knowledge

  • eCommerce Strategy– Creating differentiated strategies to win with top pure play, brick & click, and grocery pick-up retailers.
  • Shopper Insights– understanding not just what shoppers do, but why they do it, and how to create the optimal shopping experience that delivers results.
  • Omni-channel Category Management– deep category analytics, segmentation, and business building shelf designs for both in-store and online shelves.
  • Shopper Psychology – test design and application of behavioral economics theory to the in-store experience.
  • Shopper Based Design and Retail Innovation– creating in-store experiences that build baskets and delight shoppers.

Professional Experience

Present Senior Consultant, eCommerce, Category Management & Shopper Innovation, Cincinnati Consulting Consortium
2014-2018 eCommerce Category Management Team Leader, Procter & Gamble Walmart Team
2012-2014 Omni-Channel Shopper Innovation Leader, P&G North American eCommerce Team
2001-2012 Leader – N.A. Shopper Based Design and Retail Innovation, (P&G Home Care, Family Care, eCommerce)
2000-2002 Senior Category Account Executive, P&G Global Baby Care New Business Development
1995-2000 Senior Manager Sales Training and Development for P&G Category Management, P&G Colleges 1 & 2.
1994-1995 Senior Category Management Account Executive, P&G Beauty Care
1985-1994 Various P&G Sales Manager Positions


  • P&G Corporate Athlete Trainer
  • Avid endurance athlete: 4x Ironman finisher, 14x Half Ironman finisher, 11x marathon/ultra-marathon finisher
  • Past Board President, Triple Threat Racing, triathlon team
  • Rampy MS Research Foundation – Team Endurance for MS, Co-creator – Corp. Relay Series, TriFest Volunteer, Training Series Swim Coach
  • Past Board of Trustees President, VP – Leukemia & Lymphoma Society (Tri State Chapter)


  • Bachelor of Arts; Economics, University of Kentucky