Dean Butler



Dean brings over 30 years of International and Domestic top executive experience to his clients. After a 14-year career as a P&G advertising executive, Dean founded Lens Crafters in 1982 and served as CEO for the world’s largest optical retailer for the next five years. In 1988, he founded Vision Express and introduced optical superstore retailing into Europe, Asia, South America and Australia. The major businesses were sold in 1997, but Dean retained the Vision Express businesses in the Philippines, Singapore, and Guam. Dean is also Chairman of a 121 store U.S. based optical chain, Sight Resource, and is also on the Board of Directors for 1-800-Contacts, Inc.

Consulting Expertise

  • Expert Advice on Successfully Managing and Expanding Retail Businesses in the U.S. and in International markets.
  • International Business Consulting, specializing in advising U.S. based businesses on key factors for success in overseas expansions.
  • Corporate Strategic Analysis, evaluating the positioning of a company’s products/services, competitive analysis and marketing strategy.
  • Evaluation of Advertising, emphasizing TV ads and advertising in International markets.


2008-2012 Vice President, Global Beauty, Grooming & Personal Care CMK, Procter & Gamble
2005-2007 Vice President, North America CMK, Procter & Gamble
2002-2004 Director, Global Health & Pet Care, CMK
1999-2001 Director, Global Oral Care CMK & Marketing, Procter & Gamble
1985-1998 Supervisor to Associate Director – Food & Beverage Products; Soap, Household Cleaner & Laundry Products; Baby Products (CMK and Marketing), Procter & Gamble


  • Member, Historic Grand Prix Car Association (he races historic cars around the world)
  • Member, Spectacle Makers’ Company in London


MBA, Michigan State University

MS, Chemistry, Michigan State University

BS, Chemistry and Math, Bob Jones University