James Haskett



James is a passionate global brand builder and marketing strategist with exceptional cross-cultural awareness, insight and listening skills honed across 7 categories, 80+ countries and 12 trade channels. Prior to joining CCC, he spent 26 years at Procter & Gamble and General Electric including 10 years living and working outside of the U.S. building successful startup, turnaround and growth brands in times of crisis and strength. While at P&G, he was regularly selected by senior management to take on the toughest strategic, marketing and organizational challenges. James believes in growing brands through a focus on purpose and ideals.

Consulting Expertise

  • Brand Building – Positioning brands for leadership and growth through all aspects of marketing strategy and execution including: purpose, segmentation, audience, portfolio, equity, integration, design, identity, innovation, co-creation, user collaboration, architecture, point of entry, campaign, and public relations.
  • Change Management – Anticipating reasons why major change efforts fail. Developing successful change strategies and plans. Leveraging organizational performance modeling to measure progress and diagnose issues.
  • Complex Problem Solving – Supporting and coaching high performance teams that solve problem brands, markets and initiatives.


Procter & Gamble

2010 VP of Marketing, Global Brand Franchise Leader, $3 Billion Always/Whisper Brand
2007 GM – Professional Hair Care, Wella AG Acquisition (Geneva, Switzerland)
2005 Marketing Director, Tampax, Global and North America
2002 Marketing Director, Food & Beverage New Business Development
1999 Associate Marketing Director, Middle East & Africa Hair Care (Egham, UK)
1997 Marketing Manager, Arabian Peninsula Hair Care (Jeddah, Saudi Arabia)

General Electric

1986 Senior Financial Analyst, GE Venture Capital
1984 Financial Management Program Trainee, GE Capital


  • Clinton Global Initiative
  • United Way Tocqueville Society
  • Crossroads Community Church
  • Phi Gamma Delta


Master of Business Administration, University of Virginia

Bachelor of Science in Commerce, University of Virginia