Geoff Smith



In a 25-year career at P&G Geoff progressed through a variety of IT, business, and leadership responsibilities, ultimately reaching the role of Deputy CIO. In this role, he ran the “Office of the CIO” – responsible for P&G’s Global IT Strategy, Enterprise Architecture, and Advanced Technology evaluation.


Most of Geoff’s career at P&G focused on improving business results through the innovative use of Technology in Sales and Marketing. From 1997-2002, Geoff led the development of Procter’s customer and consumer-facing e-Business solutions. This included re-launching the Company’s website as well as creating an innovative system for distributors in emerging markets that managed $2 billion/year in P&G sales. The distributor system received Industry-wide recognition, winning CIO Magazine’s Enterprise Value Award in 1998.


Geoff has over 15 years of global/international experience including four years based in Asia. While serving as the CIO of P&G’s 2-billion dollar Japan subsidiary, his IT organization met the ultimate business disaster recovery challenge – quickly restoring P&G’s operations in the aftermath of the earthquake that devastated Kobe in 1995.

Consulting Expertise

  • Develop IT Strategies and Enterprise Architecture.
  • Develop And Manage CRM Databases And Analytical Tools.
  • B2B IT/Marketing using web-enabled target/relationship management.


2003 Deputy CIO/Director – IT Strategy & Architecture
2001 IT Director, Global e-Business
1999 IT Director, Global Customer Development
1996 CIO, P&G – Japan


  • Xavier University – Advisory Board
  • CIO/CTO Round Tables
  • National Baseball Hall of Fame – Advisory Board
  • Greater Cincinnati CIO Round Table


BS – Operations Research/Industrial Engineering; Cornell University