Daniel Epstein



Daniel K. Epstein is a marketer, innovator and brand strategist with extensive experience in building and managing some of the world’s best-known brands. He continues to build on his expertise as a global leader in packaged goods marketing as one of the foremost consultants in the area of Commercial Innovation. Commercial Innovation helps brand owners identify the under-marketed and under-experienced parts of their brand and grow the business without any change to the product offering.

Previously, and over the course of his 21 years with Procter & Gamble, Mr. Epstein held increasingly senior marketing innovation roles. In 2006, he was awarded the Harley Procter Marketing Director – the highest distinction and title given to marketers at Procter & Gamble (20 in Company history).

During his career, Daniel led several disruptive upstream innovation teams for Procter & Gamble, most notably Crest Whitestrips and Tide Pods. He was Franchise Leader for the Developed World Laundry business ($9 Billion in Sales). Daniel reported directly to P&G Chief Marketing Officer for three years in his role leading the Company-wide effort to define the future of marketing and how P&G would build brands.

Consulting Expertise

  • Commercial Innovation & Strategy
  • Disruptive Innovation
  • Business Strategy – Where to Play & How to Win
  • Brand Equity & Architecture Strategy
  • Marketing Organization Skills
  • Organization Design for The Future of Brand Building & Marketing


The Cincinnati Consulting Consortium

2013-Pres Marketer, Innovator & Brand Strategist

Procter & Gamble, 1992-2013

2010-2013 Brand Building Innovation Leader reporting to CMO
2006 Received Harley Procter Marketer distinction
2005-2010 Developed World Laundry Products Franchise Leader
2000-2005 Marketing Director, Global Fabric Softeners, Global Fabric Care Strategy
1998-2000 Brand Manager – Global Fabric Softeners
1996-1998 Brand Manager — Crest Whitestrips
1992-1996 Various Brand Management Roles – Oral Care Category & Wal-Mart Team

ADRA Systems – Lowell, Massachusetts

1989-1990 Manager, Accounting & Planning; Senior Financial Analyst

Price Waterhouse – Boston, Massachusetts

1985-1989 Senior Auditor; Staff Auditor


  • Certified Public Accountant (no longer keep license active)


MBA — Kellogg School of Management — Northwestern University – Chicago, Illinois

BBA — Georgia State University – Atlanta, Georgia (Accounting), Cum Laude