Daniel Epstein
Daniel K. Epstein is a marketer, innovator and brand strategist with extensive experience in building and managing some of the world’s best-known brands. He continues to build on his expertise as a global leader in packaged goods marketing as one of the foremost consultants in the area of Commercial Innovation. Commercial Innovation helps brand owners identify the under-marketed and under-experienced parts of their brand and grow the business without any change to the product offering.
Previously, and over the course of his 21 years with Procter & Gamble, Mr. Epstein held increasingly senior marketing innovation roles. In 2006, he was awarded the Harley Procter Marketing Director – the highest distinction and title given to marketers at Procter & Gamble (20 in Company history).
During his career, Daniel led several disruptive upstream innovation teams for Procter & Gamble, most notably Crest Whitestrips and Tide Pods. He was Franchise Leader for the Developed World Laundry business ($9 Billion in Sales). Daniel reported directly to P&G Chief Marketing Officer for three years in his role leading the Company-wide effort to define the future of marketing and how P&G would build brands.
Consulting Expertise
- Commercial Innovation & Strategy
- Disruptive Innovation
- Business Strategy – Where to Play & How to Win
- Brand Equity & Architecture Strategy
- Marketing Organization Skills
- Organization Design for The Future of Brand Building & Marketing
Experience
The Cincinnati Consulting Consortium
2013-Pres | Marketer, Innovator & Brand Strategist |
Procter & Gamble, 1992-2013
2010-2013 | Brand Building Innovation Leader reporting to CMO |
2006 | Received Harley Procter Marketer distinction |
2005-2010 | Developed World Laundry Products Franchise Leader |
2000-2005 | Marketing Director, Global Fabric Softeners, Global Fabric Care Strategy |
1998-2000 | Brand Manager – Global Fabric Softeners |
1996-1998 | Brand Manager — Crest Whitestrips |
1992-1996 | Various Brand Management Roles – Oral Care Category & Wal-Mart Team |
ADRA Systems – Lowell, Massachusetts
1989-1990 | Manager, Accounting & Planning; Senior Financial Analyst |
Price Waterhouse – Boston, Massachusetts
1985-1989 | Senior Auditor; Staff Auditor |
Associations/Affiliations
- Certified Public Accountant (no longer keep license active)
Education
MBA — Kellogg School of Management — Northwestern University – Chicago, Illinois
BBA — Georgia State University – Atlanta, Georgia (Accounting), Cum Laude