Daniel Epstein

Daniel Epstein

Daniel K. Epstein is a marketer, innovator and brand strategist with extensive experience in building and managing some of the world’s best-known brands. He continues to build on his expertise as a global leader in packaged goods marketing as one of the foremost consultants in the area of Commercial Innovation. Commercial Innovation helps brand owners identify the under-marketed and under-experienced parts of their brand and grow the business without any change to the product offering.

Previously, and over the course of his 21 years with Procter & Gamble, Mr. Epstein held increasingly senior marketing innovation roles. In 2006, he was awarded the Harley Procter Marketing Director – the highest distinction and title given to marketers at Procter & Gamble (20 in Company history).

During his career, Daniel led several disruptive upstream innovation teams for Procter & Gamble, most notably Crest Whitestrips and Tide Pods. He was Franchise Leader for the Developed World Laundry business ($9 Billion in Sales). Daniel reported directly to P&G Chief Marketing Officer for three years in his role leading the Company-wide effort to define the future of marketing and how P&G would build brands.

Consulting Expertise

• Commercial Innovation & Strategy
• Disruptive Innovation
• Business Strategy – Where to Play & How to Win
• Brand Equity & Architecture Strategy
• Marketing Organization Skills
• Organization Design for The Future of Brand Building & Marketing

Experience

The Cincinnati Consulting Consortium

Procter & Gamble, 1992-2013

ADRA Systems – Lowell, Massachusetts

Price Waterhouse – Boston, Massachusetts

Associations/Affiliations

• Certified Public Accountant (no longer keep license active)

Education

MBA — Kellogg School of Management — Northwestern University – Chicago, Illinois

BBA — Georgia State University – Atlanta, Georgia (Accounting), Cum Laude