When it comes to business, there’s nothing more important than sales. Growing the “topline” is the best way to fatten the bottom line. Growing sales can almost always be attributed to great sales strategy, structure, leadership, and technique.


CCC’s sales experts pioneered the idea of better serving customers through multi-functional teams; personally created and led sales strategy and structure for North America, Central and Eastern Europe, Middle East and Africa; and created and led P&G’s sales training and capability development curriculum.


Let CCC’s senior sales experts help you with:


  • Go-to-market strategy
  • Customer Team Creation and Execution (e.g., how to form a team that sells to Wal-Mart, Target, etc.)
  • Joint Business Planning
  • Selling in developing markets and in developed markets
  • Developing a distributor network
  • Sales strategy, structure and staffing
  • Identifying, attracting, and retaining sales talent
  • Sales training and capability development

Sales & Customer Business Development

Let us help you become the expert with more effective selling techniques and improved trade relations.

  • Learn a step-by-step approach to successful selling
  • Master the process of building a business through effective sales
  • Learn how to recruit, develop and organize winning sales teams
  • Establish collaborative relations and leverage key trade associations mutually beneficial for both the manufacturer and retailer

Sales Training

CCC’s experts will help clients:

  • Develop customized training and also provide “Train the Trainer” sessions to facilitate expansion
  • Focus on sales strategies and organizational results
  • Teach top-to-top selling

CCC Experts

Mike Malenfant »
Sales, Shopper Based Processes & Business Strategy Executive


John Carney »
Executive Coach, HR & Sales Training Executive


Ed Kruszynski»
EVP, Health & Dental Care


Maria Edelson »
Sales Strategy and Deployment Expert


Wayne Galloway »
Go-To-Market and Sales Organizational Specialist


Mike Jackson »
Sales Strategy & Business Development Expert/Certified Executive Coach & Certified Mgmt Accountant


Rick June »
Sales Management, Business Development & Joint Ventures/Acquisitions Executive


Tom Moscato

Dental Healthcare Strategic Planning and Go-to-Market Expert


Bruce Peters »
Sales Process and Design Expert