Whether you’re planning on bringing new product to market, the acquisition of a new company, or your marketing strategy for the upcoming year, understanding “the marketplace” is vital. Too frequently critical business decisions are made without a comprehensive understanding of important consumer habits, overarching forces/trends, or what unmet needs currently exist.


CCC’s experts literally wrote the book on marketplace assessment while at Procter and Gamble and are now using their knowledge and techniques to guide private equity investments, mergers and acquisitions, corporate strategy, brand strategy, etc.


  • Gain valuable insight as you consider the purchase or expansion of a business
  • Assess the competitive landscape to determine if there is a market for your idea or product
  • Understand how future forces and trends will impact the mid and long-term viability of a business, idea, or product
  • Determine where and when to pilot and then expand your new idea or product

CCC Experts

Jennifer Otto »
Consumer and Market Insights Strategist