Walter Geiger



Walter is a truly global CEO/General Manager whose executive skills have been honed through a successful 25-year career at Procter & Gamble where he held four different VP/GM roles across Asia, Europe, and North America.  In each of those roles over the last 11 years Walter had P&L responsibility, including P&G’s $2.5 billion North American Hair Care business and as the CEO of Fekkai’s global business.  His track record of accelerating growth and leading turn-arounds all over the world are a result of the following three areas of expertise and passion:

  • Senior Global Executive: Proven track record over 11+ years of growing large $3 billion P&L across North America, Asia and Europe. End-to-end operating experiences in strategy, product innovation, supply chain, marketing and go-to-market. Extensive retail customer experience across the globe.
  • Global Brand-Builder and Innovator: Proven track record in commercializing product and commercial innovation from lab to shelf. Focuses on common ground for global innovation. Champion’s transformation to digital marketing.
  • Inspirational Leader:  Establishes clear vision and building blocks for growth throughout large organizations. Creates and energizes winning teams. Known for identifying and developing local talent across functions and levels.

Consulting Expertise

  • CEO/General Management:  11+ years of P/L experience; Go-to-Market Strategy; Growth Acceleration; Turn-Arounds; Strategy that makes it to the bottom-line.
  • Global Executive Expertise in North America, Asia (developed and developing), Europe:  How to win locally while acting globally; How to move an idea or product around the world.
  • Brand Building and Innovation:  Bringing new products and new ideas from the lab to the market quickly and profitably.
  • Builder of Winning Teams:  Winning through inspiration, the identification and development of talent, and the ability to generate both quick and long-term wins by connecting strategy and execution.


2014-2015 Vice President, Procter & Gamble, Global Hair Care/Color Strategic Planning & CEO, Fekkai, Inc., Cincinnati, Ohio
2011-2014 Vice President & General Manager, Procter & Gamble, North America Hair Care & Color and Global Fekkai Franchise Leader, Cincinnati, Ohio
2009-2011 Vice President & General Manager, Procter & Gamble, Asia Pacific Hair Care & Color, Global Vidal Sassoon Franchise Leader, Singapore
2004-2009 Vice President & General Manager, Procter & Gamble, Northeast Asia Hair Care & Color, Global Vidal Sassoon Franchise Leader, Kobe, Japan
2002-2004 Marketing Director, Procter & Gamble, Global Head & Shoulders, Geneva, CH
1999-2002 Marketing Director, Procter & Gamble, Global Baby Care, Frankfurt, Germany
1990-1999 Various Marketing Positions, Procter and Gamble, Austria, Indonesia
1989-1990 International Marketing, Graphica Computer Corporation, Tokyo, Japan


  • AIESEC Alumni International
  • Advertising Festival, Cannes – 3 Lions for Best Advertising
  • V. Goldstein Brand Building Award
  • Board of Trustees, Cincinnati Ballet


Master’s Degree, Social and Economic Sciences, Business Administration,

University of Business Administration, Vienna, Austria

Specialized in International Marketing and Computer Science, Finished among top 10%


  • English – Fluent
  • German – Mother Tongue
  • Spanish – Intermediate
  • French – Basics
  • Japanese – Basics, speaking only
  • Bahasa Indonesia – some knowledge