Walter Geiger
Walter is a truly global CEO/General Manager whose executive skills have been honed through a successful 25-year career at Procter & Gamble where he held four different VP/GM roles across Asia, Europe, and North America. In each of those roles over the last 11 years Walter had P&L responsibility, including P&G’s $2.5 billion North American Hair Care business and as the CEO of Fekkai’s global business. His track record of accelerating growth and leading turn-arounds all over the world are a result of the following three areas of expertise and passion:
- Senior Global Executive: Proven track record over 11+ years of growing large $3 billion P&L across North America, Asia and Europe. End-to-end operating experiences in strategy, product innovation, supply chain, marketing and go-to-market. Extensive retail customer experience across the globe.
- Global Brand-Builder and Innovator: Proven track record in commercializing product and commercial innovation from lab to shelf. Focuses on common ground for global innovation. Champion’s transformation to digital marketing.
- Inspirational Leader: Establishes clear vision and building blocks for growth throughout large organizations. Creates and energizes winning teams. Known for identifying and developing local talent across functions and levels.
Consulting Expertise
- CEO/General Management: 11+ years of P/L experience; Go-to-Market Strategy; Growth Acceleration; Turn-Arounds; Strategy that makes it to the bottom-line.
- Global Executive Expertise in North America, Asia (developed and developing), Europe: How to win locally while acting globally; How to move an idea or product around the world.
- Brand Building and Innovation: Bringing new products and new ideas from the lab to the market quickly and profitably.
- Builder of Winning Teams: Winning through inspiration, the identification and development of talent, and the ability to generate both quick and long-term wins by connecting strategy and execution.
Experience
| 2014-2015 | Vice President, Procter & Gamble, Global Hair Care/Color Strategic Planning & CEO, Fekkai, Inc., Cincinnati, Ohio |
| 2011-2014 | Vice President & General Manager, Procter & Gamble, North America Hair Care & Color and Global Fekkai Franchise Leader, Cincinnati, Ohio |
| 2009-2011 | Vice President & General Manager, Procter & Gamble, Asia Pacific Hair Care & Color, Global Vidal Sassoon Franchise Leader, Singapore |
| 2004-2009 | Vice President & General Manager, Procter & Gamble, Northeast Asia Hair Care & Color, Global Vidal Sassoon Franchise Leader, Kobe, Japan |
| 2002-2004 | Marketing Director, Procter & Gamble, Global Head & Shoulders, Geneva, CH |
| 1999-2002 | Marketing Director, Procter & Gamble, Global Baby Care, Frankfurt, Germany |
| 1990-1999 | Various Marketing Positions, Procter and Gamble, Austria, Indonesia |
| 1989-1990 | International Marketing, Graphica Computer Corporation, Tokyo, Japan |
Associations/Affiliations
- AIESEC Alumni International
- Advertising Festival, Cannes – 3 Lions for Best Advertising
- V. Goldstein Brand Building Award
- Board of Trustees, Cincinnati Ballet
Education
Master’s Degree, Social and Economic Sciences, Business Administration,
University of Business Administration, Vienna, Austria
Specialized in International Marketing and Computer Science, Finished among top 10%
Languages
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