Marci Sapers

msapers@cincconsult.com

 

Marci is a proactive Marketing Consultant with 25 years of global experience at Procter & Gamble, Gillette and Kraft. She is a “connector” who works very well in the sometimes complex, multi-stakeholder world of Marketing. She is adept at managing multiple concurrent projects; developed and facilitated marketing training; and successfully managed the development and launch of 20 new products. Marci is a performance-driven leader with a track record of delivering excellent results.

Consulting Expertise

  • Creation of a Brand Building Framework which provides an approach and framework for defining and selecting targets (Who), Brand Equity (What) and programs (How)
  • Developing and Facilitating Global Marketing Training for Cross-Functional Employees. Training programs in advertising, media, consumer insights, brand building, leadership & meeting management.
  • Designing marketing processes and templates, including marketing and strategic planning
  • Developing Global Marketing Knowledge Management Intranet Portals to share programs, knowledge and information from marketing programs around the world, including best practices and implementation recommendations
  • Designing Marketing Career Paths and planning guidelines, job descriptions for most levels, including definitions for roles & responsibilities
  • Developing Corporate Giving, Matching Gift and Employee Volunteer Programs, as well as a Minority Scholarship programs
  • Designing Corporate Recognition Program
  • Designing Corporate Recruiting Programs
  • Creating a culture to encourage employees to share and reapply information within an organization
  • Teaching Experience: Adjunct Professor at Hult International Business School and Suffolk University
  • Brand Equity and Communications, International Marketing, Strategic Brand Management, Consulting

Experience

2008-Present Marketing Expert: Strategic Planning; Multi-Project Synergy/Best Practices; and Training, The Cincinnati Consulting Consortium, Adjunct Professor for 2 MBA programs
2004 – 2007 Vice President of Marketing Excellence, P&G
2004 Director of Strategic Planning for corporate Civic Affairs, Gillette
1993 – 2003 Bus. Director, Gillette: Blades & Razors, Personal Care, Oral Care, Stationery Products
1998 – 1999 National Trade Manager, N.A., Gillette

Associations/Affiliations

  • Facing History and Ourselves Educational Non-Profit Organization
  • Boston Day School Advocacy Team Leader
  • Loon Mountain Ski Race Team: Volunteer and head timer
  • Young Entrepreneur Organization: Boston Board Member 2001

Education

MBA – Marketing, The Wharton School of Business, Philadelphia, PA

BS – Economics, Duke University, Durham, NC