Marci Sapers
Marci is a proactive Marketing Consultant with 25 years of global experience at Procter & Gamble, Gillette and Kraft. She is a “connector” who works very well in the sometimes complex, multi-stakeholder world of Marketing. She is adept at managing multiple concurrent projects; developed and facilitated marketing training; and successfully managed the development and launch of 20 new products. Marci is a performance-driven leader with a track record of delivering excellent results.
Consulting Expertise
- Creation of a Brand Building Framework which provides an approach and framework for defining and selecting targets (Who), Brand Equity (What) and programs (How)
- Developing and Facilitating Global Marketing Training for Cross-Functional Employees. Training programs in advertising, media, consumer insights, brand building, leadership & meeting management.
- Designing marketing processes and templates, including marketing and strategic planning
- Developing Global Marketing Knowledge Management Intranet Portals to share programs, knowledge and information from marketing programs around the world, including best practices and implementation recommendations
- Designing Marketing Career Paths and planning guidelines, job descriptions for most levels, including definitions for roles & responsibilities
- Developing Corporate Giving, Matching Gift and Employee Volunteer Programs, as well as a Minority Scholarship programs
- Designing Corporate Recognition Program
- Designing Corporate Recruiting Programs
- Creating a culture to encourage employees to share and reapply information within an organization
- Teaching Experience: Adjunct Professor at Hult International Business School and Suffolk University
- Brand Equity and Communications, International Marketing, Strategic Brand Management, Consulting
Experience
2008-Present | Marketing Expert: Strategic Planning; Multi-Project Synergy/Best Practices; and Training, The Cincinnati Consulting Consortium, Adjunct Professor for 2 MBA programs |
2004 – 2007 | Vice President of Marketing Excellence, P&G |
2004 | Director of Strategic Planning for corporate Civic Affairs, Gillette |
1993 – 2003 | Bus. Director, Gillette: Blades & Razors, Personal Care, Oral Care, Stationery Products |
1998 – 1999 | National Trade Manager, N.A., Gillette |
Associations/Affiliations
- Facing History and Ourselves Educational Non-Profit Organization
- Boston Day School Advocacy Team Leader
- Loon Mountain Ski Race Team: Volunteer and head timer
- Young Entrepreneur Organization: Boston Board Member 2001
Education
MBA – Marketing, The Wharton School of Business, Philadelphia, PA
BS – Economics, Duke University, Durham, NC