Leonora Polonsky

lpolonsky@cincconsult.com

 

Leonora Polonsky is an accomplished executive, a strategic brand builder, and a trusted advisor to senior level business leaders. She is recognized for driving global business growth through marketing and brand building expertise across a wide range of industries. Leonora has a knack for asking – and finding answers to – just the right questions. She brings wisdom, strategic rigor, and a collaborative spirit to her work.

 

Leonora currently focuses on calming the chaos and growing Brands. She believes that the more chaotic the Brand Building landscape becomes the more crucial Brand Strategy becomes to drive focus. This focus builds ROI. Since 2008 Leonora has served C-level clients across 30+ industries including consumer electronics, biotech, fashion, financial services, automotive, industrial mining, and health care (medical devices, health insurance, pharma, hospital supply). Leonora’s work spans B2C + B2B, Products + Services + Integrated Solutions, Local + Regional + Global companies, and Start-Ups + Fortune 25 and everything in between.

 

Previously, Leonora served as a Marketing Executive at Procter & Gamble (P&G), the world’s largest packaged goods company and recognized leader in brand building. Leonora’s 23+ year career at P&G culminated in a General Manager, Global Marketing Knowledge & Innovation role, reporting to P&G’s Global Chief Marketing Officer. In this role, Leonora served as a Strategic Advisor to leaders of P&G’s 22 “billion dollar Brands”. She also led P&G’s marketing / digital innovation and built mastery among P&G’s ≈4000 Marketers around the globe. During Leonora’s first ten years at P&G, she served in numerous P/L roles in Food & Beverage and Laundry, including serving as Marketing Director in Laundry, P&G’s largest Category. In these roles, Leonora had a consistent track record of delivering top and bottom line growth.

 

At P&G, Leonora was recognized as a “Harley Procter Marketer”, the highest distinction which has been awarded to only ≈12 Marketers in P&G history.

 

Leonora has a proven track record in driving business growth through Marketing excellence across: B2C and B2B; products and services; and Fortune 100 and small/mid-sized private and P/E owned companies. For nearly 20 years, Leonora has had global responsibilities, including developed and emerging markets.

Consulting Expertise

  • Brand Strategy
    • Disruptive Landscape Understanding
    • Authentic Brand Positioning
    • Omni-channel Brand Architecture
    • Category Adjacency Best Practices & Ideation

 

  • Brand Building Capability (Development & Adoption of Best Practices, Training Programs)
    • Next Gen Brand Building Framework Development & Adoption
    • Sticky Training that Fuels Results

Experience

2008-Present Brand Building Consultant, The Cincinnati Consulting Consortium
2008 Manager, Health Care Special Projects/New Businesses, Procter &Gamble
2007 General Manager, Global Marketing & Innovation, Procter & Gamble
2005 Harley Procter Marketing Director, Global Marketing Knowledge & Innovation, Procter & Gamble
1996-2000 Marketing Director Assignments in Laundry and Global Marketing, Procter & Gamble
1985-93 Brand Manager Assignments in Laundry and Food, Procter & Gamble

Associations/Affiliations

  • Mind of the Market Advisory Council, Harvard
  • Trustee, Marketing Science Institute
  • Ensemble Theater
  • Special Wish
  • Joy Outdoor Education Center
  • Pro Bono consulting: National American Red Cross, The Underground Railroad Freedom Center, Cincinnati Art Museum and Girl Scouts

Education

MBA – Amos Tack School, Dartmouth

BA – State University of New York, Binghamton, NY