Jenni Pustinger



Jenni is a results-driven, award-winning brand builder with over 30 years marketing experience in blue-chip CPG (17 years P&G; 6 years The Hershey Company), retail (Whole Foods Market) and a start-up. She has a proven track record of establishing a stretching vision and exceeding expectations. Jenni is known for driving business growth through competitive strategy, innovation, creative marketing and disciplined execution. She has a degree in pharmacy sciences, so she is also passionate about translating science into consumer-winning ideas. Jenni has been successful in roles through Vice President of Marketing/Chief Marketing Officer and in leading organizations as large as 120 employees. In her personal time, Jenni is a competitive endurance athlete, board member and is learning how to remodel homes.

Core Knowledge

Growth Strategy

  • Landscape Assessment
  • Target market definition and understanding barriers and motivators to buy
  • Crafting an ownable brand promise that drives engagement and purchase
  • Development of an efficient, innovative go-to-market omnichannel plans and execution that delivers growth
  • Agency vetting and leadership

Disciplined Quarterly and Annual Planning

  • Driving clarity of ownership and accountabilities
  • Defining KPI’s and measures

Product Innovation

  • Insights-based idea generation
  • Structured development process
  • Retail-ready packaging design strategy

Leadership Characteristics

Jenni has a proven track record as a leader. She is known for fueling strategic creativity, disciplined execution, matrix collaboration and leading through ambiguity. Jenni has demonstrated skills in strategy, P&L, product innovation, omni-channel (digital + physical) marketing plan development and execution, multi-functional team leadership, agency leadership and people development.

Professional Experience

Present Cincinnati Consulting Consortium – Strategy, Marketing and Product Innovation Executive
2020-2021 OrganiCare, LLC – Chief Marketing Officer
2018-2020 Whole Foods Market – Vice President, Shopper Marketing
2012-2017 The Hershey Company – Marketing Director. Shopper Engagement/Custom Innovation, Walmart & Club Channel
2008-2012 Procter & Gamble, Associate Marketing Director, P&G Brand/Global Sustainability
2004-2008 Procter & Gamble, Associate Marketing Director, North America Market Delivery Organization
1993-2004 Procter & Gamble, various manager positions of P&G Health Care brands
Prior Scribner Advertising Agency – Vice President/Partner


  • Boys & Girls Club of Benton County Board of Directors – Rookie of the Year 2015
  • Ten Thousand Villages Cincinnati Board of Directors
  • Junior League of Cincinnati Youth Mentor
  • 2018 U.S. National Triathlon Team for ITU Age-Group World Championships (Olympic Distance); 2018 Half-Ironman World Championships; 2016 U.S. National Duathlon Team for ITU Age-Group World Championships (Standard Distance); USA Triathlon All-American 2015-2018; Boston Marathon Qualified (6 times)

Professional Awards

  • Design of the Times – Silver Award for temporary display
  • Path to Purchase Institute- Women of Excellence; Who’s Who is Shopper Marketing 2012-2017
  • Two Gold Effie Awards – NyQuil (American Marketing Association/New York award for most effective advertising)
  • Two Gold Point-of-Purchase Advertising International Outstanding Merchandising Achievement Awards – Bounty and Charmin
  • Bronze Reggie Award – Bounty (Integrated Marketing Award from the Promotion Marketing Association)     
  • P&G – Communications Operation Leader of the Year; Household Care Catalyst Awards (Best Retail Marketing; Best Innovation in Holistic Marketing)                                                                                                                                                                                                      


  • University of Kentucky, Bachelor of Science in Pharmacy; Honors Distinction