Jeff Stern

jstern@cincconsult.com

 

Jeff has watched a remarkably consistent pattern emerge during the course of his 23 years of diverse, multi-industry experience (CPG, Healthcare, Spirits) across dozens of brands in as many countries: a clash between the strategic clarity a marketing organization needs to bring to so many initiatives on its plate, and the chaotic environments in which it is expected to accomplish them. Environments filled with these types of distracting dynamics:

 

  • Diverse points-of-view
  • Competing priorities
  • Sense of urgency
  • Stretched capacity
  • Varied skillsets

Acknowledging the sources of chaos that exist in organizations and embracing them in the solution has helped Jeff consistently deliver two really important outputs:

  • A strategy that is thoughtful, compelling, and unmistakably clear
  • A playbook that leaves teams feeling emboldened and prepared

Most recently he took this approach to the transforming healthcare space, where for 4 years he led a 50-year-old company’s own transformations as it sought to brand itself for the first time, express itself in design and advertising/content, and more clearly articulate to consumers a portfolio of products/services that had expanded alongside the business model.

Colleagues and clients alike find Jeff’s approach steady, calm, and confident, a refreshing antidote to the often frenzied backdrop.

Consulting Expertise

  • Healthcare Industry
  • Brand Positioning
  • Marketing Strategy & Planning
  • Target Audience Choices
  • Advertising & Content
  • M&A Integration
  • Innovation
  • Adult Learning-Oriented Capabilities & Training
  • Operationally Rigorous Project Management

Experience

Present Marketing Strategist & Capability Builder, The Cincinnati Consulting Consortium
2013-2017 Senior Director, Brand Strategy & Enterprise Marketing, Humana Inc.
2012-2013 Vice President, Global Marketing Director, Brown-Forman Corporation
2009-2012 Director, Global Brand Strategy, Brand Excellence & Equity, The Hershey Company
2008-2009 Senior Brand Manager, US Hershey Franchise, The Hershey Company
2006-2008 Brand Manager, Global Fabric Care, New Business Development (Innovation), Procter & Gamble
2004-2006 Brand Manager, Shopper Marketing, North America Market Development, Procter & Gamble
2000-2004 Assistant Brand Manager, Secret/Old Spice Antiperspirant Brands, Procter & Gamble

Associations/Affiliations

  • Redwood Center (serving adults and children with disabilities)

Education

MBA – Tuck School of Business, Dartmouth

BA – California State University