Henneke Cats



A respected strategist and global brand expert, Henneke has 20+ years’ experience building marketing capacity. With a strong understanding of the interplay between marketing, strategy and new product development, Henneke works with clients to create clarity around complex market situations. She then brings people and ideas together on new paths that redefine the value of the brand. With P&G, she worked in senior marketing and executive roles across Europe and North America, and was responsible for over a hundred new product launches, advertising agency relations and the development of multimedia ad campaigns. With the Boston Consulting Group, Henneke led innovation projects with Fortune 500 companies. She has done extensive work in consumer goods, health care, ICT and transportation.

Consulting Expertise

  • Communication Strategy How to create strategies that inspire great advertising
  • Advertising Development & Evaluation Improving the success rate of ad campaigns
  • Consumer Discovery for Marketers Discover compromises that consumers, or patients, are making every day, and turn them into compelling value propositions
  • Data Base Marketing Tools for managing all elements of targeted consumer marketing
  • Total Customer Experience Helps marketers map the various touch points with consumers and identify under-served areas, to overcome barriers to purchase
  • Game Change A marketing tool to overcome cost and price barriers to profit creation
  • Collaborative Decision-Making A modular program and specific techniques for teams who want to improve the success rate of new initiatives


Current President, The Bridge Consulting Group Inc.
1996 Senior Consultant, The Boston Consulting Group
1997 Director, Efficient Consumer Response, Procter & Gamble
1987 Advertising Manager, Paper Products Division, Procter & Gamble Canada
1979 Various positions, Laundry, Paper and Health & Beauty Care, Procter & Gamble


  • Halton Region Food Bank Network, Collaborative Project on Food Security
  • Founding Board Chair, The Chimera Project (contemporary dance company)
  • Advisory Board of Infant Mental Health Project, Hospital for Sick Children, Toronto
  • Ontario Premier’s Council on Health, Well-being and Social Justice
  • Keynote speaker, 3M Marketing Excellence conference


Doctorandus (Drs.) English Language and Literature, University of Groningen, The Netherlands
MA, Linguistics, University of Reading, United Kingdom
Languages: English, French, German, Dutch