Doreen Bayliff
Doreen is an enterprising leader who delivers pivotal results at pivotal times. Not one for status quo, she brings a savvy blend of transformative thinking, pragmatic resourcefulness, and passion to guide organizations and other leaders to realize the next possibilities and how to go about them. As a P&G senior executive who led multiple businesses ranging from $50 million to $3 billion in revenue, Doreen made a lasting mark in numerous categories, countries, and total company operations where her results consistently outpaced the broader company. Rooted in consumers/end users and the stakeholders who influence them, she galvanizes profitable growth through resonant propositions and messaging, product and commercial innovation, omnichannel business development, and effective multifunctional operations. Doreen’s experiences as a growth architect and operator across diverse contexts – including turnarounds, expansion into new spaces, billion-dollar brands as well as fledgling ones, and M&A transitions – make her a valuable leadership asset to companies seeking advancement from a foundation of B2C excellence and/or insight.
Core Knowledge
- Portfolio/P&L Management
- Financial Stewardship
- Strategic Planning
- Multifunctional Operations
- Marketing & Sales including Digital/E-Commerce
- Innovation Design & Delivery
- External Partnership Maximization
- Organizational Optimization
- Change Management
- Development of Diverse Teams/Leaders
- Stakeholder Engagement
- Crisis/Issue Management
- Acquisition/Divestiture Strategy & Integration
Leadership Characteristics
- Others describe Doreen’s leadership as holistic, agile, resilient, balanced, inclusive, and authentic.
- A player-coach with a pioneering spirit, she has been tapped for several “firsts” in her executive career:
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- The first given singular company-wide global oversight of Brand-Building Operations & Capability across 50+ markets – reinvented it for record productivity gains directly contributing to P&G’s stock price resurgence.
- The first North America Oral Care P&L owner across both the Retail & Professional channels – leveraged the integration to catapult the category to the company’s top-performing business in the world.
- The first on the ground to open a new company hub in Latin America with the task of building a robust HBA footprint across five underdeveloped categories – grew the portfolio to nearly $1 billion in profitable revenue.
- Appointed in a first-of-its-kind Commercial Operations VP role in North America – created and/or amplified go-to-market plans across nine HBA categories which helped propel the sector to company prominence.
Experience
| Present | Growth Architect & Pivotal Change Leader, Cincinnati Consulting Consortium |
| Present | Independent Board Director/Advisor, Loves Travel Stops ($20B; privately held) |
| 2002-2018 | Global Vice President, Worldwide Brand-Building Operations & Capability, Procter & Gamble |
| 2009-2014 | Vice President/General Manager, North America Oral Care, Procter & Gamble |
| 2006-2008 | Vice President/General Manager, Latin America Skin Care, Body Cleansing, Feminine Care, Oral Care,and OTC Health Care, Santiago de Chile, South America, Procter & Gamble |
| 2002-2005 | Vice President, North America HBA Commercial Operations/Market Development, Procter & Gamble |
| Prior P&G | Previous positions ranging from Sales Account Executive to Marketing Director in various categories |
Associations/Affiliations
- United Way: Board Chair for Young Professionals Society
- Athletes ’n Action: Founder & Sponsor of High School Volunteer Network Doing 1,000+ Service Hours Annually
Education
- MBA, General Business Management and Organizational Effectiveness & Leadership, University of Michigan
- Bachelor of Arts, Communications and Psychology, University of Michigan
- Women’s Board of Director Development Program, Attending 11/2019, Northwestern University/Kellogg