Cindy Tripp



Cindy harnesses the power of creativity and imagination with discipline to strengthen a business whether defining branding strategy and implementation to win near term or building a robust innovation pipeline for future growth. Cindy helps you glean deeper insights, imagine more possibilities, build team commitment and camaraderie, set brilliant strategy, explore and take action.


Cindy had a successful 24-year career at Procter & Gamble leading three major innovations there including initial work on defining and winning with prime prospects, leveraging communication planning to connect when consumers are repetitive and leading the development of P&G’s highly regarded Design Thinking application for P&G business strategy, organizational design, commercial and product innovation to generate previously unimagined solutions. She also provided a hands-on design thinking experience for graduate students at the University of Cincinnati.

Core Knowledge

  • Defining actionable insights that lead to brilliant business action.
  • Defining brand building principles and strategy and activating on a business to spur growth.
  • Determining when and where consumers are receptive to brand communication and designing a strategy to deliver high ROI communication engagements.
  • Building a culture of innovation by harnessing the principles of design and creativity throughout the organization, unleashing an organization’s full potential to win.

Leadership Characteristics

  • Cindy had leadership roles in 3 acquisition teams while at P&G, Iams, Clairol, Gillette helping to ensure excellent transfer of knowledge and strong start up plans. She designed the pre-close integrated Gillette and P&G North American marketing organizational structure.
  • Cindy is a known speaker at national conferences such as FUSE, Design Management Institute, Product Development Association, SHOP and in smaller forums with leadership teams or affinity organizations.
  • She was on faculty for over 10 years at P&G University for Marketing and Research & Development, training on marketing and innovation.
  • Cindy was an adjunct professor at the graduate school of business at the University of Cincinnati.


Present Senior Consultant, Design Thinking & Strategy Expert, Cincinnati Consulting Consortium
2005-2012 Director, Global Design Thinking and the GYM, Procter & Gamble
2000-2005 Associate Director, North America Media and Marketing, Procter & Gamble
1996-2000 Manager, Corporate Marketing Knowledge & Innovation, Procter & Gamble
1988-1996 Brand Management, Various Brands including Pampers and Olay, Procter & Gamble

Leadership Development/Affiliations/Associations

  • Board of Directors: Boomeragers Agency, Design Impact, Literacy Network of Cincinnati


  • MBA, Marketing, Indiana University, Kelly School of Business
  • AB, Economics, Duke University