Bruce Peters


36 years with Procter & Gamble. Bruce retired from P&G in late 2010 as Global Capability Manager for Customer Business Development (Sales). In this role, he was responsible for the programs to build capability for over 20,000 sales people in 9+ separate selling organizations, ranging from retail, prestige, salon, pet nutrition and chemical sales.

Consulting Expertise

  • Sales Process and Design – increase the capability of the sales organization and deliver improved results with a formalized sales process by creating a common language and scale within the organization.
  • Negotiation – reduce tension between organizations by building trust and mutually advantageous relationships, based on joint work with the Harvard Program On Negotiations.
  • Sales Tool Deployment – Develop and deliver client specific training programs and focus on increasing internal capability to train and coach the organization.
  • Sales Competency and Skill Development – accessing the organization while developing sales skills; creating competencies that can be trained and measured.


2007-10 Global CBD Capability, Global operations, Manager
2001-07 Associate Director, Sales Capability Development, North America
1996-01 Customer Business Development Manager, North Team, US
1993-95 Associate HR Director, Strengthening Global Effectiveness
1990-93 Customer Team Manager – start-up Kmart Customer Team, P&G
1974-90 Various roles including Sales Technology, District Manager, P&G


  • Member, Strategic Account Management Association (SAMA)


BS – Economics, Northern Illinois University