Bruce Peters
36 years with Procter & Gamble. Bruce retired from P&G in late 2010 as Global Capability Manager for Customer Business Development (Sales). In this role, he was responsible for the programs to build capability for over 20,000 sales people in 9+ separate selling organizations, ranging from retail, prestige, salon, pet nutrition and chemical sales.
Consulting Expertise
- Sales Process and Design – increase the capability of the sales organization and deliver improved results with a formalized sales process by creating a common language and scale within the organization.
- Negotiation – reduce tension between organizations by building trust and mutually advantageous relationships, based on joint work with the Harvard Program On Negotiations.
- Sales Tool Deployment – Develop and deliver client specific training programs and focus on increasing internal capability to train and coach the organization.
- Sales Competency and Skill Development – accessing the organization while developing sales skills; creating competencies that can be trained and measured.
Experience
| 2007-10 | Global CBD Capability, Global operations, Manager |
| 2001-07 | Associate Director, Sales Capability Development, North America |
| 1996-01 | Customer Business Development Manager, North Team, US |
| 1993-95 | Associate HR Director, Strengthening Global Effectiveness |
| 1990-93 | Customer Team Manager – start-up Kmart Customer Team, P&G |
| 1974-90 | Various roles including Sales Technology, District Manager, P&G |
Associations/Affiliations
- Member, Strategic Account Management Association (SAMA)
Education
BS – Economics, Northern Illinois University